E-Commerce Manager

 Who is E- Commerce Manager?

Ecommerce managers are in charge of the brand's online sales. They are in charge of the design and feel of the company's website as well as generating sales through online channels. They may supervise digital marketers, web and software developers who contribute to website traffic, design, and structure, depending on the function. An e-commerce manager's job in the digital age is to oversee the day-to-day operations of an online store. It is critical that he be aware of this technology. Along with SEO skills, the manager must also be able to lead the team.

Responsibilities:

·         Manage all online activity related to traffic acquisition, sales, conversion, a/b testing, and reporting Develop and implement an ecommerce strategy to improve website performance

·         Collaborate with developers to improve website speed

·         Collaborate with the marketing team or manage digital marketers to improve quality and traffic acquisition.

·         Re-plat forming a website to a new CMS and making it mobile-friendly

·          Researching the industry for new trends and technologies to improve website performance.

·         Analyze various data in order to deliver data-driven strategies in order to achieve kpis

·          Oversee or directly manage digital marketing channels including PPC, SEO, Display, affiliates, email marketing, and social media.

·          Develop content calendar and oversee website uploads and landing page development.

E -commerce manager skills:

Effective e-commerce managers should have strong web design and development skills and know how to establish and manage user-friendly sites that are simple to navigate for customers. E-commerce managers should have strong analytical skills to analyse and utilise data in order to construct results-driven platforms, as they will be evaluating data on a frequent basis. To produce well-made websites, platforms, or applications, they must also operate as part of a team and efficiently collaborate with other departments.

·         Data-driven and analytical skills

·         Attention to detail

·         Decision-making abilities

·         Web design and development capabilities

·          Customer service skills

·         Verbal and written communication skills

·          Problem solving and critical thinking skills

·         Leadership skills

How to become an e-commerce manager?

E-commerce managers with a lot of experience with fundamental SEO, sales, and marketing technologies are the best. To effectively lead several divisions, they should also have fundamental management experience.

E-commerce managers are typically required to hold a bachelor's degree in business, marketing, information technology, communications, or a related profession by most organisations. Take multiple technical courses, such as web design and web development, to ensure you have a thorough understanding of how to create user-friendly platforms. You must first obtain hands-on experience in marketing, sales, or information technology before you can work in a managerial position. Spend time learning how to use various marketing and sales platforms, as well as getting hands-on experience updating the company's website to better understand how to optimise it. Working in sales and marketing can also help you learn more about brand development because you'll be setting and reinforcing your company's brand standards to ensure that all marketing and sales materials appropriately reflect the company's image. Years of experience in these positions will prepare you to lead your own team of marketing and sales specialists. Once you're in command of your own team, you'll be able to provide them advice and assistance based on your own knowledge and experience. Different marketing positions will also educate you how to analyse customer data in order to learn more about their purchase patterns and habits so that you can appropriately interpret them.